About The Logo

Rosie the Riveter Shattering the CeilingRosie the Riveter is an iconic poster that represents a time when working women became visible in the collective U.S. consciousness in a way they had not been before. (Of course, women have always worked both inside and outside the home, but Rosie represents a moment when American society as a whole began to engage with that reality and with the reality that working women always have provided integral and essential services).

We Can All Do It Shattering the CeilingWe love Rosie, and when we started thinking about the design for this site, we knew she would be a part of our creative process. We admire her toughness and all that she represents about the resiliency of the working woman in our country. But we also wanted to give our Rosie an update!

First, “feminism” has too long been associated with white, upper-class women of a certain generation.  We don’t live in a world that narrowly drawn, nor would we want to.  Instead, we agree that feminism is worthless without intersectionality and inclusion.  So we had our artist draw an arm for our Rosie that isn’t racially distinct (yet another benefit of pencil drawings!). We told our artist that Rosie had to be strong and she had to sport some serious nails.  No reason we can’t shatter the ceiling in style!

Rosie the Riveter Shattering the CeilingNext, we wanted to literally arm Rosie with some of the strongest protections women have under the law.  Each of her tattoos invokes a civil rights statute that has been integral to making the U.S. a better and more equitable place for women.

  • Her first tattoo is “E.P.A.,” which references the Equal Pay Act.  It is a statute, signed into law in 1963 by President Kennedy that makes it a violation of labor law to pay women less than men for the same work.  The Equal Pay Act is integral to making workplaces in the U.S. better and more equitable for women.
  • Her second tattoo is “Title IX;” Title IX refers to a part of the Education Amendments of 1972 which requires educational institutions that receive federal funds to ensure that women have a fair and discrimination-free learning environment before they head out into the workplace.
  • Her third tattoo is “Title VII.”  Title VII was passed as a part of the 1964 Civil Rights Act, and it prohibits gender discrimination or sexual harassment in the workplace.

There are, of course, many other important federal, state and local statutes on which women can rely.  We’d like to imagine that our tough-as-nails Rosie is emblazoned with those other statutes too — perhaps on her other sleeve?  It takes real courage to shatter the ceilings we encounter in our daily lives.  We hope that this blog can help all of you find and embrace that courage within yourselves.

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